What is a Missed Call Solution?
A missed call is a service which has a number assigned to itself where a customer can give a missed call. As a response, the customer can expect a call back or an SMS. Typically, a missed call service number starts with 1800 or can even be a 10 digit virtual number. It allows the customer to contact the company with no charges.
On 31 January 2016, Indian Prime Minister Narendra Modi’s monthly radio address Mann Ki Baat became available by phone through a missed call number. A government official stated that from 31 January to 23 February 2016, over 30 million calls were made to the number, and 20 million unique calls were returned – Source Wikipedia
Types of numbers that permit a missed call are as follows:
- Direct inward dialling number: Easy available and smoothly configurable, DID numbers are extremely cost effective.
- Virtual mobile Number: With an attractive cost benefit, VMN is highly user-friendly and easy to acquire.
- Toll free number: A caller can call with a zero balance account makes this type of number way more serviceable as compared to any other type of number.
- Universal Access Number: As the name implies, UAN permits the caller to call where call charges are applicable to both the parties.
Marketing through missed call service is no different than what the name suggests; a customer calls in response to the ads and the call gets disconnected before getting completed. Besides, a business that employs this service gains much more than just the leads. It in turn gains an insight of its customer’s profile. This not only helps in creating a huge database but also helps in segregating the audience based on their individual interests.
How does it benefit your business?
How it works?
Evaluate and review your campaign’s performance using our comprehensive reporting facility and pull out an instant report to understand the hits received for your campaign.
With our detailed report, we help you understand your campaign better using the following parameters:
It is the mobile number of the user who gave a missed call on the specified number.
It is the number used for the missed call campaign.
It is the country from where the user has called.
It indicates the operator of the user’s mobile number.
It indicates the circle of the user’s mobile number from where the missed call was made.
It indicates the date and time at which the user called on the specified number.
The Route Mobile Edge
Simple and economical
Engage your customers by targeting the most popular mediums of marketing with our service at a very economical rate.
Wider Reach and easy integration
Widen your reach with an easy to integrate solution with SMS, IVR, OBD or Email as response to customers’ interest.
Guaranteed higher success rate
We help you bridge a gap between your business needs and our technology. With our service, maximize the chances of targeting the correct audience.
- Telephone Banking
- Order Management
- Customer Services
- Media & Entertainment
- Government & NGO