Cell IT is an Indian online news publication that features article and update on IT, Telecom and Consumer Electronics channel. The coverage features an exclusive interview of Mr. Rajdip Gupta, sharing his views on the Indian SMS Industry.

Key excerpts:

1.Other than OTP, what are the other areas where SMS are critical in this data age? Ans: There are two types of business messages you would receive on your mobile phone – promotional and transactional. One-time-passwords are largely used for transactional purposes. Other examples of critical transactional SMS that go beyond OTPs are alert messages like debit and credit, flight alerts, purchase alerts etc. In spite of being in the digital age, the benefit of transactions alerts is that it does not rely on data connectivity or require any application to run. These messages can reach remotest part of the country as it depends on telecom operators’ reliable network infrastructures. Promotional SMS are also another example apart from OTP that have a wider scope as it offers limitless mobile marketing opportunities

Cell IT is an Indian online news publication that features article and update on IT, Telecom and Consumer Electronics channel. The coverage features an exclusive interview of Mr. Rajdip Gupta, sharing his views on the Indian SMS Industry.