- Establish connectivity through an API to create a unified experience
- Integrating multiple channels
- Development time
- Value Adds / Benefits
- Reports & Actionable Insights
- Global application for omnichannel
In the previous blog, we elaborated on how omnichannel integrates communication across all platforms which are not just limited to messaging, but the entire process of marketing. For today’s businesses, it’s not just about interacting with customers but also offering them a great customer experience and engaging with them. Knowing the customers and understanding their needs is essential for the success of that business.
The omnichannel API platform helps business to further re-define their business outreach and engagement strategies using parallel and sequential marketing campaigns as per customer’s preference.
Through the omnichannel API platform, multiple outreach touchpoints are available for businesses to successfully address the challenge of seamless customer experience in today’s digital world.
Different communication channels, such as SMS, voice, & email have multiple APIs . The difficulties with multiple integration and development leads to an undefined process and user management. Through an omnichannel API platform, customers can be contacted or notified via various communication channels of their preference such as SMS, OTT, voice, RCS, email, WhatsApp Business Solution, Viber Business Messaging, etc. These multiple communication channels can be integrated into a single platform (Omnichannel) to allow seamless communication with customers and reach out to them in more than one way. It eliminates reporting issues, additional development time and chaos caused by discrete channels.
Typically, to establish connectivity between a business and its customers, APIs allow the transmission of data from one system to another. For example, the mobile of a customer can talk directly with the website of a business via an API.
APIs are now widely used to enable communication between two products or services. They also empower a mobile application or platform to share its data with other apps/platforms and make the user experience easy without involving development of any other complex processes. For developers, a unified API provides a single interface for multiple APIs. Thus, accessing and deploying the campaign is easier and quicker than before with an omnichannel platform. Since there is a unified APIs panel it saves time as well.
An omnichannel API platform allows businesses to unify all the major communication platforms together, the benefits of such a platform are many and today’s businesses have realized how essential a unified API platform is to help their businesses run smoothly and offer a rich experience to their customers. Apart from improving customer experience, satisfaction, and perception, the omnichannel API platform increases the sales and traffic of businesses, . It also helps in building a loyal customer base and market new products effectively. It assists in creating personalised omnichannel campaigns to create interest in end-users through the use of a context-based personalised experience and provides a single end-user view for all channels (email, voice, SMS, OTT etc.) with maximum user engagement. Most of all, it reduces dependency on multiple channel APIs.
Enterprises can get real-time actionable insights on user data which they can leverage to develop intelligent marketing strategies for a result-oriented impact, make data-informed decisions and act fast to stay ahead of its competition. These easy to use analytics track and simplify exhaustive amounts of data, get multiple insights instantly without affecting productivity. It also enables your marketing team to make informed business decisions by predicting future user activity, improve customer experience and multiply revenue.
The platform facilitates better data collection, thereby allowing businesses to strategically target customers and sell intelligently. An omnichannel API platform is thus the perfect answer to the growth of today’s businesses.